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© 2021, - We Believe Your Data is Your Property Launches World’s First Consumer App Empowering People to Claim Their Data as Property

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Blockchain based proprietary technology will drive #My31 Movement to give people control of their data starting in the US


Princeton, New Jersey – Sept. 6th – (BUSINESS WIRE), the company championing the 31stHuman Right for individuals to own their data as property, announces the launch of an Android app (iOS coming soon) designed to empower individuals to claim, control and manage their data. Collaborates with IBM Blockchain on Consumer App to ManagePersonal Data Property Rights

The #My31 App will give users the world’s first title for digital data. The title is stored immutably on a blockchain, which is the technology that powers other movements such as Bitcoin. The result will enable users to choose how, where and if their data can be used by companies interested in data to drive research, marketing, and more. User’s choices will be securely recorded on blockchain to enable trust and transparency. So, just like a title for a car or home, people will now be able to have a title for their data.

“This is one of those rare times in history where people can use an app to change the world without getting off the sofa” says Richie Etwaru, Founder and CEO of “It is a giant step for every individual on the planet to own our data as our property and have a seat at the table for the first time. While it is clearly a victory for the individual, companies benefit immensely from the option of having access to explicitly consented data. The #My31 app empowers business needs and individual rights to co-exist and thrive.”

The human data marketplace represents an estimated $150-200 billion annually. It is growing exponentially and right now, individuals are cut out of the deal. Upon launch, the #My31 app will focus first on healthcare data. However, human data can include everything from consumer spending habits to travel and geospatial data to driver and vehicle history to energy consumption information to the data held by Facebook and Google and beyond.

“Healthcare data sets are among the largest and most valuable,” says John Kao, Chief Evangelist of “Given the personal nature of health data, it makes sense to employ technologies that engender the level of trust and transparency that is in business to provide. This will set the stage for expanding to other forms of human data in the future.”

Upon launch, the app will be available in the United States and will be expanding to other countries from there. It can be found in the Google Play Store and will be coming soon to Apple’s App Store. The #My31 app is easy to use and there is no cost to download it or to claim your data as your property.

Adoption goals for the #My31 Movement are built into the process to reward people for everything from downloading the app to referring a friend. These goals and rewards are explained in detail within the app. Once the number of users in the movement reaches certain levels, new functionalities of the app will be turned on, eventually enabling people to receive fair market compensation should they give permission to a third partyto use their data for an approved purpose, for example, cancer research.


About is the world’s first and only organization developing human rights and corollary sovereign laws in a decentralized manner on blockchains. The company has headquarters in New Jersey, USA and operates in multiple countries. The leadership team includes over two dozen senior executives from Fortune 500 companies, academic scholars, and senior policy advisors from North America, Europe, Australia and Africa. The vision of is a world where the next generation of human rights and policies emerge from a balance of centralized power and decentralized technologically empowered communities. The mission is to create the 31st Human Right in a decentralized manner as an example for other organizations and visionaries to follow.


31stHuman Right:

“Everyone has the right to legal ownership of their inherent human data as property.”


For more information on blockchain, the first 30 Human Rights that were ratified by the UN in 1948 or on the #My31 Movement, please visit


Glenn Zimmerman

Chief Communications Officer


[email protected]

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