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eyeforpharma Chair to Join Advisory Board

Paul Simms to help drive pharma’s adoption of the #My31 Movement to make personal data personal property.


PRINCETON, NEW JERSEY – Sept 18th – (BUSINESS WIRE), the company behind the 31st Human Right making your data your property, announces Paul Simms, the chair of eyeforpharma, will join as an advisory board member. In this role, Simms will add his voice to a hand selected group of tech and pharma executives, and influencers to help shape the future of a property centric data economy.

“The fact that Paul has decided to join the #My31 Movement adds to the credibility of the movement,” says Richie Etwaru, co-founder and CEO of “His unique and thoughtful perspective on the current data economy and how that relates with the pharmaceutical industry will help guide us in our journey to empower every individual on the planet with data property ownership.”

Simms embraces the architecture behind’s #My31 app which allows for industry regulations, data standards and business processes to be written into smart contracts on a blockchain, leading to a huge reduction in the cost of verifying and proving the effectiveness of a drug.

How this new data economy makes room for both individuals and businesses to thrive is something of special interest to Simms. “Imagine that your personal medical records are being sold (as they already are), but now you’re being compensated for them. To earn even more, you decide to enhance it by adding genotype or phenotype data to your data readout. As these data sets grow exponentially new uses and new businesses will develop. I am excited to be in a position to help this entrepreneurial evolution.”

As chair of eyeforpharma, Simms continues to be one of the leading voices in the pharmaceutical industry as a trusted source for industry news and information around policy, technology and innovation.

The #My31 app is currently available for download at the Google Play Store here and is available in TestFlight for iOS here. Both are free to download and use.


About is the world’s first and only organization developing human rights and corollary sovereign laws in a decentralized manner on blockchains. The company has headquarters in New Jersey, USA and operates in multiple countries. The leadership team includes over two dozen senior executives from Fortune 500 companies, academic scholars, and senior policy advisors from North America, Europe, Australia and Africa. The vision of is a world where the next generation of human rights and policies emerge from a balance of centralized power and decentralized technologically empowered communities. The mission is to create the 31st Human Right in a decentralized manner as an example for other organizations and visionaries to follow.

For more information please visit



Glenn Zimmerman

Chief Communications Officer


[email protected]

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